Marketing Communication Major

Location(s): Main Campus, Online

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The Marketing Communication program merges the worlds of business and multimedia communication to make you a valuable asset in the ever-changing digital world. You will build a foundation in media skills and concepts as well as business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jump-start your career.

Students will complete ten courses plus internship as follows:

Required:

COMM 111 - Media & Public Relations Writing Credit(s): 4
MAGT 131 - Management Concepts Credit(s): 4
COMM 223 - Principles of Public Relations Credit(s): 4
MKTG 234 - Marketing Credit(s): 4
ECON 250 - Business Data Analytics Credit(s): 4
MKTG 341 - Digital Marketing Strategies Credit(s): 4

Skills Elective:

(Choose one)

COMM 221 - Digital Video Credit(s): 4
COMM 311 - Multimedia Editing Credit(s): 4
COMM 315 - Mobile & Social Media Credit(s): 4
MKTG 336 - International Marketing Credit(s): 4
MKTG 338 - Innovation, Entrepreneurship, and New Product Marketing Credit(s): 4

Concept Elective:

(Choose one)

COMM 271 - Media Law & Ethics Credit(s): 4
OR
COMM 275 - Gender, Race, Class & Media Credit(s): 4

Practicum:

(Four credits total required)

COMM 155 - Professional Skills Practicum Credit(s): 2
COMM 255 - Professional Leadership Practicum Credit(s): 4

Internship:

(Four credits required)

COMM 319 - Internship Credit(s): 1 to 4

Capstone:

COMM 363 - Multimedia Communication Seminar Credit(s): 4

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